Sustainable, Ecological, Adventure Clothing

Sustainability has become a guiding vector of the fashion business, as can be seen in the growing range of brands positioned around the environment, which also dedicate efforts to reducing their ecological footprint. It may be that associating a brand with certain values is easier than taking the trouble to find out individually as consumers. In any case, what follows is a selection of old and new brands and products that navigate the market strategically aligned with sustainability.

1. Douglas Tompkins, “North Face” Of Philanthropy

The North Face was created in 1966 in San Francisco by Douglas Tompkins and Dick Klopp, who named their outdoor equipment business the North Face, which is the coldest side of a mountain. as the one that presents the harshest weather conditions for climbing, especially in winter.

The North Face logo is a quarter circle with two curved lines inside and in the shape of an inverted capital J. It is an interpretation of the famous Half Dome rock formation, located in Yosemite National Park.

The North Face was not the only business that Douglas Tompkins set up, as he also launched the fashion firm Esprit. In the late 1980s, Tompkins became interested in environmental activism, selling his share of Esprit and creating the Foundation for Deep Ecology and the Conservation Land Trust. Later he went to live in the south of Chile to focus on the conservation of the Patagonian region.

Tompkins died in the Andean country in 2015 at the age of 72, after suffering a kayak accident. By then the tycoon had been acquiring large tracts of land for decades to turn them into protected parks. Finally, his widow was able to materialize her husband’s great dream in 2019: formally deliver to Chile the tens of thousands of hectares that the founder of North Face bought at the beginning of the 1990s to fight against the ecological disaster.

Waterproof And Light

The catalog of The North Face, a firm that suffers intense attacks on its brand through counterfeits from Asian countries, currently consists of clothing, footwear, backpacks, tents, and sleeping bags. This model is The North Face Evolve II, a waterproof, breathable, and seam-sealed jacket. Its side pockets have a secure zip closure, and the hood is adjustable and provided with a visor, which is stored inside the collar. It is made with light fabrics that help regulate body temperature and also has a removable fleece lining that offers warmth.

Logos And Environmental Tun

This cotton sweatshirt from the San Francisco brand belongs to The North Face Drew Peak J Jersey model. It is an informal and comfortable garment with a visible logo as the essential adornment. It could indeed carry the brand in a more discreet place, but for many the products of the North American firm play a role that moves between the sentimental and the symbolic, often suggesting that outdoor activities are valued and that, in some way, In this way, actions in favor of environmental sustainability are appreciated.

2. Patagonia, Brand With More Fans Than Customers

Patagonia is an American outdoor clothing company, founded by Yvon Chouinard in 1973, based in the Californian town of Ventura. Its logo is the profile of Cerro Fitz Roy, located in the southern region of Patagonia, on the border of Argentina and Chile.

Some compare this textile brand with the technological Apple because it seems that it has more and more fans than customers, although they have nothing to do with it, after all, one and the other teaches. Patagonia invites its consumers to buy little, including its products, with an objective, in principle, beyond marketing, which points to the conviction that excessive and uncontrolled consumption does not do the planet any good.

Patagonia declares that it puts the principles of the circular economy into practice in its corporate culture, developing innovative management and a certain amount of political and social activism that is not frequent in the traditional world of business. Patagonia is not only the company that began to manufacture clothes in bright colors when its competitors offered pastel ranges. In the mid-1990s, he opted for organic cotton, three times as expensive, because he believed that the use of pesticides on plantations polluted rivers and could cause illnesses in workers on production lines. Later came a new technology that allowed the manufacture of the lining of the jackets from disposable bottles. The annual contribution to environmental groups and numerous actions in favor of sustainability are the hallmarks of this brand.

Perhaps the initiative known as Worn Wear is one of the most striking of the brand. This name is known as the firm’s initiative for its customers to bring their used clothing from the brand, which is reused internally and exchanged for the customer with a credit that can be used in the same place to purchase another product. Keeping clothing in use for just nine more months can help reduce carbon, water, and waste footprints by 20% to 30%.

Basic Cotton

This cotton sweatshirt from the North American firm has good ratings among customers who have purchased it through Amazon. The most surprising thing, perhaps, is that the comments are written in more than four languages, from English to German, passing through Italian, which shows that it has consumers all over the world and that, in general, they are people concerned about sustainability and environmental issues.

Simple Lines, Deep Approaches

Although in its beginnings the history of Patagonia was related to the manufacture of technical mountain clothing, decades ago the firm turned and specialized in comfortable informal attire, suitable for athletes and for those who value the application of sustainability criteria in the different stages. of the productive processes and in the final positioning. This jacket, the M’s Better Sweater model, is well valued on Amazon and has simple lines, like practically the entire catalog of the firm.

3. Napapijri: The Scandinavian Italian

The Napapijri brand was founded in 1987 in the Valle d’Aosta region, located in northern Italy and the birthplace of Mont Blanc, the most imposing mountain in the Alps. One of its first products was a backpack for mountaineers. The brand is Italian, but the name comes from the Finnish term that refers to the Arctic Circle.

Likewise, a Norwegian flag appears in its logo, probably because the Scandinavian touch reinforces its identity linked to cold and spectacular landscapes. In addition to the curious name and the aforementioned flag, there are other meanings behind Napapijri’s visual identity. If you look at its logo, you will see that the rectangle with the name is divided horizontally, with the idea of creating a positive and negative color contrast, which symbolizes the North and South poles, in addition to also hiding a wink of the Greenland flag there.

Napapijri accessories, clothing, and footwear are inspired by outdoor sports such as climbing, hiking, and, skiing, and ultimately by nature, adventure, and travel to remote locations in extreme weather conditions.

Skidoo, Warm And Best Sellers

Some of the best-known jackets of the Napapijri brand are the Skidoo and Rainforest t models. Both are an icon of the ensign and are a classic in winter. If they are easy to sell, it is because they are comfortable garments that keep you warm, thanks to their padding and selected materials. They have adjustable elastic bands, a hood, and a central pocket with a flap.

The Difference Is In The Zipper

Beyond visual acuity, if the two chosen models of Napapijri jackets look the same to you, you should know that the most notable difference between the two anoraks is that the Rainforest model has a small zipper to the chest, while the so-called Skidoo has a small zipper. a much warmer interior and a wider neck.

Ecoalf Or A Second Life To Marine Plastics

The Ecoalf brand emerged in 2009 from the hand of businessman Javier Goyeneche, who had previously launched fun&basics, a fashion, and accessory firm. After experiencing financial problems and selling the brand, Goyeneche turned to one of the last ideas he had developed in his previous project, consisting of a clothing line made from recycled material. This is how Ecoalf finally emerged, to manufacture fashion products made with recycled materials of the same quality, design, and, technical properties as the best non-recycled ones. The Ecoalf Foundation works with more than 3,000 fishermen in 40 ports, involving 550 sea trawlers and managing to collect 500 tons of plastic waste from the English seabed, which it recycles and reuses for its creations.

From The Bottom To The Feet

The Yale model is just one of the options presented in the Ecoalf catalog, which is built around collections for men, women, and children, with a wide variety of clothing, footwear, and accessories, including yoga wear, backpacks, caps, and, jackets, vests, and coats that have an outstanding legion of followers.

Night Blue Steps

These white sneakers with midnight blue details have a Maxi Suela Land-type sole. This is one proposal among the many in the Ecoalf catalog, a brand that strives to underline its message of caring for the surroundings and the environment. This firm’s slippers are made from plastic bottles and have soles made from seaweed in a wide range of models.

Muroexe, Technology, And New Base Materials

The Muroexe firm was founded in 2013 to create and marketing to create and market footwear halfway between a dress shoe and a sports shoe. It is a type of product aimed at a very segmented public: thirty-somethings from urban environments, predominantly male, who are looking for comfortable shoes for work, less informal than sneakers and not as serious as loafers.

As the project took shape in the company, it was decided to bring together a multidisciplinary team with engineers, biomechanics, materials technicians, and industrial designers to design a shoe from scratch. In 2017, the company admitted a venture capital fund with a minority stake as a shareholder. The company has already sold tens of thousands of shoes, has a presence in 51 countries, and reaches more than 320 stores around the world, being strongly focused on the online channel.

Vegan Footwear

Not only the design, comfort, and low weight are some of the attributes most valued by those who have tried the Muroexe firm’s footwear. The brand’s proposals, which also include other products such as backpacks, are made with a polyurethane sole, have a 3D insole inside, plastic eyelets, elastic knit lining, and, various outer materials, such as lycra or rubber PVC. , depending on the model. This type of material is not of animal origin, which means that it is an especially interesting option for those who try to avoid this type of product in their consumption options.

Comfortable And Resistant To The Passage Of Time

The Atom model is one of the best known and most successful of the Muroexe firm. This new shoe concept was born with the idea of being able to be used both for work and leisure, with the idea that they would be easy to maintain and would withstand the passage of time and use well. The managers of the company have explained on more than one occasion that they do not want to use materials and resources indiscriminately to avoid the generation of a high production surplus. In other words, they wanted to achieve a product in a sustainable way that would make life easier for those who use it.