5 Examples Of Sustainable Events

Sustainability Is Increasingly Present In The Business Environment, Leaving Its Mark In Many Of The Corporate Events Currently Organized By Companies.

If you need ideas for your company, there are already plenty of examples of sustainable events that we can look at for inspiration.

To ensure that your event meets the requirements to be considered sustainable, you must ensure that environmental awareness is present in all possible areas of the event.

The most important areas of action in an event, to try to apply sustainable solutions are:

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We Look At 5 Examples Of Sustainable Events To Find Ideas To Apply To Our Company Events

1. Florette and the Garden of Eden

The Navarre company of ready-to-eat salads annually organizes its project, Florette’s Garden. This campaign is a way of reinforcing its main commitment: We help people to eat better.

The event takes place in a living lettuce garden, whose location is different each year, and which is attended by different people from the food sector. In 2019 specifically, a farmer, a dietitian-nutritionist, and Florette’s culinary advisor attended. Actor Miguel Angel Muoz also attended as a public figure.

At the event, in addition to making attendees aware of the bases for leading a healthy life and diet, the #Floretteploggers challenge was also presented. Plogging refers to playing sports while collecting waste that you find along the way, thus combining running with environmental care.

2. Nuba Spring Festival

The NUBA travel company once again celebrated its mythical Spring Festival at the Royal Botanic Garden. This year the main objectives of the meeting were to communicate its commitment to sustainable tourism.

For the framework of the event to be consistent with the message that NUBA wanted to convey, the event had the following characteristics:

3. Even Today Is Marketing (sic)

The famous marketing event, organized by the ESIC University, had to be carried out digitally due to the Covid-19 pandemic.

For the event, the institution decided to have MICE, the only catering chain with the Eventoplus sustainability certification. The idea was to send a cocktail kit to the home of the online attendees, whose interior was 100% sustainable. The kit contained products such as a selection of gourmet cuisine, natural snacks, healthy sweets, and a drink. In addition, it was accompanied by a bag of kitchenware completely free of plastics and only with sustainable products.

Taking into account the little impact of digital events and the choice of catering that ESIC had for the event, the group was able to carry out a great example of a sustainable event.

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4. Madblue 2021

AdBlue is a business meeting that has been launched by public institutions, based on the 17 UN Sustainable Development Goals. The event consists of the association of companies with environmental values such as Ecoalf, Playstation, or Roca, with institutions such as MediaLab Prado or La Casa Encendida.

During the event, different activities took place that shared the same objectives: achieving sustainable development, a circular economy, and investments in green technologies.

As for the means of awareness they chose, the event included art exhibitions, conferences on sustainability in its different forms, and even a skate workshop.

In addition to these leisure measures, MadBlue paid tribute to those public figures who have used their voices to publicize the need to care for the oceans. To this end, it organized the Cinco Ocanos awards gala, with two of the winners being Jon Kortajarena and the founder of Ecoalf, Javier Goyeneche.

5. Kombucha Komvida Tasting

Another great example of a small sustainable event is the one carried out by the company Kombucha Komvida, which markets an ecological drink based on fermented tea.

To give visibility to this product, the company organized a tasting in Barcelona. This was possible thanks to the agency that specialized in sustainable events, Opera. The event included ecological snacks of vegetables and legumes, as a complement to the drink. In addition, the crockery and napkins were recyclable and the cups compostable.

The project was finally carried out successfully and managed to live up to the values instilled by the Komvida company. This is distinguished by its organic ingredients, it’s plastic-free packaging, and a natural product with no additives and the least possible amount of sugar.